Generation Z, you have probably heard about them, if not well guess you were living in another dimension or you were busy being born. They are known as the iGeneration, Digital Natives, Gen Tech or Gen Next and they are presently under the age of 18 and they have never lived in a world without digital technology.The are the EXPECTING generation type. They expect communication to be Instantaneous and screens to Read more
Many of us know how to make a campaign, how to create content for their website, blog and social channels. But do you know how to measure the effectiveness of your content? Content marketing has come a long way and there are now numerous metrics to answer this question. First of all, you need to know what is exactly a metric? A metric is defined as a standard or system of measurement. Metrics vary through channels, Read more
It has been some days since our last article, I know, you missed me. Well, those past few days, loads are going and I was stuck in an endless loop of meetings and decision-making for the future of the company. Today, I decided to “steal” some time off my schedule to write an article on how to make the perfect post on your social platform. It is true, perfect posts on social platforms do exist and you ca Read more
Yes, it sounds grandiose with such a title, well you can’t blame me, it is all for the sake of marketing and for our SEO too ! We all know that there are 100 ways of marketing your business or product. It can be a real challenge to choose the appropriate method. Yesterday I was having a chat with a friend of mine,who have just started his first business venture. He asked for some tips on how to market his b Read more
Hello, my name is Giovanni. I am a serial entrepreneur, professional marketer and creative thinker living in Mauritius. This is my blog, where I post articles on marketing strategies and business tips.
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