This weekend, I was all focused on writing a business plan for a new venture for a friend and while researching and brainstorming about the marketing plan, it occurred to me that in order to define the proper strategy for digital marketing, we have first to understand that latter first. So, I came across some very interesting articles during my research, and today I decided to provide for a concise ‘resumé’ (I Read more
If you are in the advertising business, this should be what you deliver to your clients. If you are in marketing, this should be what you do each day for your brand and clients. If you are a creative thinker, then you should be doing better than this video. Well, whoever you are, just enjoy the video and get inspired to make the world a much better place just like Samsung.Read more
Going through the web, you come across many creative videos and concepts, but there are some which goes beyond creativity. Those are what we call emotional connecting concepts. Those concepts are here to make you laugh, cry and above all inspire your daily life. Here is a good example of an inspiring concept and video. Enjoy http://www.dbs.com/chillipaneerfilm/index.htmlRead more
UX, known also by the uninitiated as ‘User Experience’ is one hell of a bag of surprises.Users always have a way of finding confusing spots in a product even when your team has spent hours on the design of the product. It is as if they have an ‘eye’ that looks sees things that don’t fit their persona. You may be asking yourself what is that guy saying? Persona, what in the world is a persona, a new deodor Read more
Content is king today, so it is time for you to know how this ‘king’ can work for your business. Thanks to dendritepark.com we are now more knowledgeable on the ‘magic’ of content marketing. Enjoy. PS: all credits goes to the creator of the infographic, Cheers!Read more
Hello, my name is Giovanni. I am a serial entrepreneur, professional marketer and creative thinker living in Mauritius. This is my blog, where I post articles on marketing strategies and business tips.
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