Would it not be great to get all the right elements for your next marketing campaign? Worry not, it is possible thanks to a guy call Abraham Maslow, more precisely Maslow’s Hierarchy of Needs. You may have heard about him in your marketing or management classes, or just while browsing the web on topics about consumers. Maslow was intrigued on how and why people think and act the way they do, consciously and subco Read more
Many of my friends who are working for other companies and with the comforting insurance that each end of the month, they will cash in their salary, often wonder what it is to get a startup on the road. At each party or get-together, they asked me how things are going is it tough and how nice it is to be able to work for yourself and so on. Yes, my friends think that the life of an entrepreneur is glamorous, lazy a Read more
This question is sure to be a nightmare for many marketers whether they are wise and bright or bold and young. So, today we are going to tackle it for each of our fellow marketers. As Digital Marketing is evolving faster with every passing year, brands have to adapt and integrate new methodologies, technologies, and strategies into their business model. We can escape that reality, it is either you adapt your brand Read more
We all know someone or it could be ourselves, who has an online business and who needs to create sales funnel in order to convert his or her visitors into paying customers. Your survival rest upon visitors turning into customers. If you fail to do that, you will hardly make any money. In order to be successful in your goal, you will have to move people from the different stages of your sales funnel until they are r Read more
Hello, my name is Giovanni. I am a serial entrepreneur, professional marketer and creative thinker living in Mauritius. This is my blog, where I post articles on marketing strategies and business tips.
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