Often and we would like to put emphasis on the word “Often” as an entrepreneur, you find yourself out of money to promote your own business as you have spent all your dear pennies on the development of a world-changing software, mobile application or product. We can relate to this situation and at first we did panic and had a sleepless night, thinking about how we will promote our product with no money Read more
A small company has many benefits such as been agile, able to change directions at a moment’s notice and also quick on decision-making. This freedom is not a luxury that a big conglomerate will have. Sure, the number of customers you are attracting and those that the big brands are attracting varies but that does not mean that your brand cannot look every bit as professional to your customers than those big names Read more
It has been sometimes since our last Star Wars episode in regards to marketing strategies. This was mainly because I was wrapping a business deal to sell a software for a client, and while doing so, I came to understand how powerful persuasion was. I have always heard my colleagues telling me how skill I was in negotiations and so forth, but I never took a minute to really sit back and understand the skill others p Read more
When you have followers and fans, you are on a perpetual quest for content. You want to find the best material to enjoy and to share with your followers. You can search Songza and dive into Reddit, just to fish that white whale that will make your audience happy. This is especially true for businesses, whose customers and broader online audience follow them based on an expectation of quality content in return. Th Read more
Ever wondered how to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. To simply put things in perspective, your every action on social networks should be part of a larger social media marketing strategy. You will have to be focused and determined in every post, tweet or pin, all those actions need to be guided Read more
Hello, my name is Giovanni. I am a serial entrepreneur, professional marketer and creative thinker living in Mauritius. This is my blog, where I post articles on marketing strategies and business tips.
Scan my Profile Picture with your Facebook Messenger...
You know what to do...