Trend #1: Customer Experience or User Experience is the talk of the town. The figures point out that high-performing marketing teams are 7.7x more likely than under-performing teams to strongly agree they are leading customer experience initiatives across the business. Trend #2: Marketers are getting smarter with tech adoption To keep pace with the ever-changing pace of society and to be able to continually make ma Read more
Who haven’t dreamt of building a brand that reaches millions of people? We always dream about it and so do You. So whether you have your own brand or a company brand, or both, you can have the attention of millions of people, it is possible and doable. It is all about how you position your brand. The first thing to do is to get your strategy right before even focusing on establishing your brand. It is not abo Read more
Recipe for Your Success RECIPE NO.4 The menu today is on how well you converse. When your job hinges on how well you talk to people, you learn a lot about how to have great conversations – and most of us don’t converse very well. A great conversation requires a balance between talking and listening. This balance is important because bad communication leads to bad relationships, at home, at work, everywhe Read more
The first thing we have to say is, keep calm and take a deep breath, for you may be asking yourself what the f*** is this blog post all about. Account-Based Marketing (ABM), you think you heard about it somewhere from someone, you may have read it somewhere, you already know a hell a lot about that sh** or you really don’t know sh** about what we are saying at all. Rest assured, we are going to make everything cl Read more
This weekend, I was all focused on writing a business plan for a new venture for a friend and while researching and brainstorming about the marketing plan, it occurred to me that in order to define the proper strategy for digital marketing, we have first to understand that latter first. So, I came across some very interesting articles during my research, and today I decided to provide for a concise ‘resumé’ (I Read more
Hello, my name is Giovanni. I am a serial entrepreneur, professional marketer and creative thinker living in Mauritius. This is my blog, where I post articles on marketing strategies and business tips.
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